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In 2006 the Pelikan Group incorporated Pelikan Middle East (FZE) to
manage the middle East, Africa and Indian subcontinent market by
appointing country-wise business partners who are qualified and
have professional company setup and infrastructure to promote and
position the Pelikan brand in all marketing and sales channels
(modern trade, traditional trade, B2B and e-business) .
Pelikan MEA announces "Office Wellness" as a new strategic business
initiative for 2009, to differentiate and emphasize the competitive
advantage of the brand within the industry by providing office, school
& printing solutions to the customers utilizing the wide product
assortment. The theme "Office Wellness", strives to foster wellness at
the workplace by Geha and Pelikan line-of-products. |